Created a brand identity for Belwood Poultry, a family-owned poultry company with a deep history. The goal was to create a high-end brand that stood out from the competition and embraced the client's Canadian history. Once the new logo was designed, I worked closely with the client to define the brand tone through colours, fonts, and photography. A styleguide was built, aiding the web designer in building Belwood's website.
Belwood's original logo
Logo concepts
The new logo
Brand style guide - introduction
Brand style guide - logo usage
Brand style guide - colours
Brand style guide - photography
Brand style guide - fonts