Canada Life
Employee Promise Campaign
Developed look and feel for campaign assets. The Employee Promise campaign was about showcasing the faces at Canada Life and recognizing the value they bring to the company. I worked closely with various teams throughout the organization and with external photographers to coordinate photos and signatures of featured employees.
Campaign poster artwork
Toronto Head Office elevator wrapped with artwork of employees' signatures.
Branded pop-up banner in London Head Office lobby.
Campaign poster artwork
Campaign poster artwork
Poster hanging near elevators at London Head Office.
Design System Contribution: Data Visualization
I was tasked to research and develop on-brand and accessible data visualization for Canada Life and define rules and guidelines around its use within the design system. I researched many other successful brands' design systems and data visualization styles and rules for inspiration and guidance. I also collaborated with accessibility experts to build a colour palette that meets the acceptable contrast ratios.
Data visualization intro page in Canada Life's design system.
Design system colour roles page with new data visualization palette included.
Donut chart styles
Bar/column chart styles
Line chart styles
Illustration & Iconography
I regularly contribute to our ever-growing continuous line style iconography and illustration library for use across Canada Life's digital properties. The icons are designed to create visual interest where a photo may not be the best option and are usually accompanied with content or a CTA. Like the icons, the illustrations are used in place of a photo, usually in a charmer or displayed on a 404 error page.
A selection of illustrative icons I've created.
Illustration used in a charmer for a finance-related web article
Concept illustration for 404 error page
Concept illustration for 404 error page
Concept illustration for 404 error page
