Economical Insurance

Brand Refresh

Played a key role in implementing Economical's major brand refresh in 2016—a collaborative effort across departments to implement the new look and feel. I was tasked with creating and updating both internal- and external-facing assets as well as designing a branded workspace for the marketing, communication, and design teams at the Waterloo Head Office.

Screensaver for corporate laptops showing off new icon library

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Animated eCard that's emailed to newly onboarded employees, welcoming them to the company — also utilizing new icon library

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2017 annual report

2016 annual report

Evolution of internal employee web portal (e.Net)

IBAO tradeshow booth adorned with new brand

Marketing and Design teams' newly-branded office space at Waterloo Head Office

Animated videos

Utilized my digital illustration and animation skills to create a variety of fun and informational videos that would be used in Economical's blog, at tradeshows, and shared through social media channels.

Video for blog: 2WD vs AWD vs 4WD vehicles

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Video for blog: How to prevent ice dams

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Video for blog: How to navigate roundabouts

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2017 holiday eCard

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2016 holiday eCard

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2015 holiday eCard

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